Since I first reported last month on what I’ve experienced while trying to spread the word about my book in the blogosphere (see “Captain’s Blog, Stardate 64026.3”), I have visited many more sites and commented on quite a few; in fact, hardly a day goes by when my old reliable Google Alert doesn’t turn up at least one comment-worthy post, and often several. They continue to run a fascinating gamut from quickie, typo-ridden “reviews” to thoughtful pieces that in some cases really get to the heart of what makes many of Matheson’s works such enduring classics. I’ve seen stuff with egregious errors, and I’ve seen stuff that was surprisingly well-informed…especially considering the bloggers didn’t have access to Richard Matheson on Screen yet! 🙂
One of the things that has impressed me the most, in light of the blogosphere’s reputation for slanging, is how congenial most people have been, expressing support for the book and in a few cases inviting me to send a link to McFarland (which, as publication draws near, I have taken to including automatically). At the worst, they’ve ignored my comments, which is absolutely their prerogative, since I’m merely throwing out information that might be of interest to those who are reading or writing about Matheson, and then again, it might not. A few inexpressibly generous souls have devoted entire posts to my upcoming magnum opus, and others have requested review copies, which I am duly passing on to the folks in the pleasantly receptive marketing department.
I will say I’ve stopped apparently wasting my time with those sites that appear to be little more than glorified—if that is the word—selling tools; not that I don’t have something to sell myself, but I think even the harshest critic will agree that on a good day, BOF is much more than a shill for my book. Although some solicit comments as well as wildly divergent customer reviews, the comments don’t seem to spark any actual discussion or feedback, and many of mine languished in “awaiting moderation” limbo indefinitely. So I saw no reason to follow up on those or create new ones, especially since on some of the sites, the level of discourse, as it were, is exemplified by those half-dozen or so Rhodes scholars who trashed Duel on a post that I can’t seem to forget!
Posts on I Am Legend and its adaptations and influences—most notably the original Night of the Living Dead, natch—continue to dominate, including not one but two reviews of Robert Hood’s album Omega, inspired by The Omega Man. (This is not to be confused with the soundtrack by Ron Grainer, composer of the immortal themes for Dr. Who and The Prisoner, a copy of which a certain Count Drax recently gave me for my birthday.) But others have ranged from Matheson’s early collection Third from the Sun, the influence of Shirley Jackson on Hell House, and his own influences on Stephen King and Justin Cronin to his Westerns, The Stranger Within, and his ill-fated script for Jaws 3-D, which means that he is as ubiquitous as ever, and that’s all to the good.
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